magneta is a service platform focused on helping businesses and creators form relationships to produce sponsored content on YouTube.
We love YouTube and we want creators to be able to support themselves and make a living creating videos. We’ve seen channels that go quiet when a creator is forced to get a day job. By helping creators get sponsorships, we hope to enable them to continue to make videos. On the business’s end we’ve noticed a gap in the market. There doesn’t exist another service that is dedicated to helping businesses form lasting and meaningful relationships with creators.
As a creator, predicting what you're worth to a particular sponsor is difficult. On the flip side it can be tricky for a business to pick out a creator whose audience makes the endorsement worth while. We want to use predictive algorithms to help YouTubers get what they’re worth and also help businesses create valuable advertisements and sponsorships.
The value of a creator’s sponsorship is dynamic. It depends on who the creator’s audience is and who is sponsoring video. Our goal is to help facilitate relationships between creators and businesses in order to maximize the value of a sponsorship for both parties.